Global promoter appointed to spread 2012 experience across the capital
The Royal Parks, Tower Hamlets, and The Mayor of London have today appointed international event promoter Live Nation Music UK as the event organiser and promoter of London's four 'Festival Live Sites' during the London 2012 Olympic and Paralympic Games.
The Live Sites planned for Hyde Park, Victoria Park, Trafalgar Square and Potters Fields Park (next to City Hall) will enable Londoners and visitors to come together to experience and celebrate the excitement of the Games on large outdoor screens.
A unique programme of free entertainment will be provided on the sites during the Olympic and Paralympic Games including concerts, cultural and artistic performances and exhibitions to showcase London and the UK to the world.
With no cost to the public purse, The Royal Parks, Tower Hamlets, and Mayor of London will grant commercial rights to Live Nation, allowing them to stage concerts and offer hospitality packages, food and drink concessions and merchandising opportunities.
Mark Camley, Chief Executive of The Royal Parks said:
"The Royal Parks will host some of the key venues for the London 2012 Olympic and Paralympic Games and we are delighted that Hyde Park will not only be home to the Triathlon and Marathon Swimming events - but to the largest Live Site in London as-well.
"Combining the beautiful surroundings of Hyde Park and the excitement of London during the Games, the atmosphere at the Live Site promises to be electric. There is nothing more perfect than summer in LondonÃ¯¿½s eight Royal Parks, but the summer of 2012 will be truly special. The Royal Parks look forward to welcoming thousands of visitors from London, the UK, and around the world, for what is set to be an unforgettable summer."
The Mayor of London, Boris Johnson, said:
"I want every Londoner and all our visitors to be able to share the experience of the greatest show on earth. These fantastic live sites will mean everyone can soak up the atmosphere and revel in the excitement of this sporting spectacular. Whether it is watching the Games as they unfold, or seeing a fabulous international act performing against these wonderful backdrops, we're in for a summer to remember."
Mayor of Tower Hamlets, Lutfur Rahman, said:
"Tower Hamlets' Victoria Park is undergoing a multi-million pound makeover ahead of London 2012 - making it the perfect venue to welcome visitors from across the globe.
"It's already a popular summer entertainment venue, and we'll be building on this success to make sure that the borough's Live Site brings the atmosphere of the Games to our residents and visitors."
John Probyn Live Nation UK Chief Operating Officer said:
"Live Nation are delighted to be producing and promoting the London Live Sites 2012. This is a remarkable opportunity for Londoners and the UK to show the rest of the world how to celebrate en masse and embrace the spirit of the 2012 Games.
"Live Nation has produced some of the biggest multi-artist events in London including Live 8, Concert for Diana, Wireless Festival and Hard Rock Calling, but this event reaches entirely new levels. Combining every magical sporting moment throughout the London sites and showcasing a world class line up of multi cultural activity and internationally known artists, this will be the most exciting chapter in the history of Live Nation in the UK"
Notes to Editors
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- The Live Sites in Hyde Park and Victoria Park will operate during the Olympic Games providing a unique combination of free sports screenings, cultural entertainment and ticketed concerts. There will also be a series of ticketed concerts in the run up to the Olympic and Paralympic Games. Trafalgar Square will be run during the Paralympic Games and will offer an extensive programme of activity in the heart of London. Potters Fields will be run during both the Olympic and Paralympic Games and will provide a focus for sport and community programming.
- In addition to the Live Site in Hyde Park, The Royal Parks will play a central role in hosting a number of events during the London 2012 Games. For further information please visit: www.royalparks.org.uk/London2012. The Royal Parks is an executive agency of the Department for Culture, Media and Sport. The Royal Parks are: Bushy Park, The Green Park, Greenwich Park, Hyde Park, Kensington Gardens, The Regent's Park and Primrose Hill, Richmond Park and St James's Park. For further information please visit: www.royalparks.org.uk
- Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. The American division of Live Nation delivered the city Live Sites for the 2010 Vancouver Winter Games.
- As the chosen organiser and promoter, Live Nation Music UK will now develop a detailed programme for each site for the partners to consider. Each site will be ticketed to control numbers. During most of the Games access to the Live Sites will be free to the public. Tickets will need to be purchased for some events and concerts on the key days of the final torch relay, the opening and closing ceremony and concerts in Hyde Park and Victoria Park. Ticket prices for these events have not yet been finalised.
- Last year Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites.