PWR Events are delighted to announce that they will continue to promote and manage the hugely successful Hyde Park Winter Wonderland and have been awarded the contract until 2017.

PWR Events launched Hyde Park Winter Wonderland in 2007 and over the past seven years have established the event as Europe's No.1 Christmas destination. With more than 14 million visitors since its launch, they have developed Winter Wonderland into the best festive day-out with over 100 attractions including the UK's largest Ice Rink and The Magical Ice Kingdom - a unique snow and ice sculpture experience created exclusively by PWR Events.

Jamie Wells, Director of PWR Events said: "We are thrilled that we have been awarded the contract and look forward to continue working with our partners at The Royal Parks to deliver our fantastic event. We have loved creating Hyde Park Winter Wonderland from the beginning and are delighted that we can continue to build on its success. Our team will continue to develop the event and make it even better over the coming years."

Penelope Boyd, Head of Events and Filming at The Royal Parks said: "We are excited to once again be partnering with PWR Events to deliver Hyde Park Winter Wonderland. The free to access event has become a popular destination for visitors from around the world to enjoy a unique festive experience in London's iconic open space. PWR Events have been instrumental in making the event a huge success and it is now firmly established as a top attraction in the seasonal calendar. Holding events not only attracts a diverse audience to our parks; they also provide a vital source of income. Winter Wonderland is no exception, and over the years has generated significant funds which have gone back into conserving and enhancing the parks for future generations to enjoy."

Hyde Park Winter Wonderland will run from November 2014 - January 2015 and PWR Events look forward to announcing further details for 2014 in due course.

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