550 designer deckchairs have been unfolded in five of London's central Royal Parks as part of Deckchair Dreams - a stunning collection of limited edition deckchairs sponsored by Bloomberg and produced by the Royal Parks Foundation.
Based on the theme of 'Nature's Grand Designs', the 2013 collection will feature specially commissioned deckchairs by celebrities from the worlds of visual art, music, performing arts and design, who have drawn inspiration from the natural world.
The deckchairs have been created by Ronnie Wood, Harry Enfield, Miranda Richardson, Julia Bradbury, Take That's Howard Donald and Chris Beardshaw, as well as luminaries from the world of art, including Michael Craig-Martin, Susan Stockwell and Maggi Hambling.
Bloomberg staff and local community groups have also had the opportunity to submit designs via a competition. Work from two local schools, an arts group and Age UK residents will all feature in the collection.
The deckchairs will be available from July 4th until the end of October in:
- Hyde Park
- The Green Park
- St James's Park
- Kensington Gardens
- Regent's Park.
This innovative public art adventure aims to promote nature, art and design to park visitors, and to raise awareness and funding for cultural, heritage, education and conservation projects across London's eight Royal Parks.
- Purchase a limited edition deckchair from The Royal Parks Foundation Online Shop.