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Fundraising can be as fun and rewarding as ‘conkering’ your physical challenge. With a bit of thought, a little energy (not as much as running!) and some persistence you’ll see those pennies come rolling in with our fundraising tips.

Chester's fundraising tips

Chester our friendly mascot is an expert at gathering funds (and nuts of course), so has shared some of his top tips to stash that cash – squirrel style!

Fundraise online

When you fundraise online the money is paid directly to us so you don’t need to do anything apart from focus on fundraising. Setting up a page is super simple - just visit our Virgin Money Giving event page and click on 'Start Fundraising' on the right hand side to get going. You can then share your fundraising page with absolutely everybody – email the link to your friends and colleagues, ask them to forward it to their friends, share it on social media. Don’t forget to thank all your supporters if they have sponsored you!

Use social media

Social media is a great way to get your message out quickly and simply to all your friends and family. You can easily keep your supporters up to date with your training, how you did on race day and let them know about the exciting and important projects their donation will help support. Tweet your training photos, Instagram pictures of the Royal Parks for inspiration, set up a Facebook group and ask each member for £1 (or more if you like) or if you like writing, why not start up a blog.

Get personal

Tell everyone why you’re running to raise vital funds for the Royal Parks. We all have an emotional bond with the parks, whether you run through them, cycle around them, take your dog for a walk, or visit them on a lunch break, they provide a welcome escape to nature as well as having a positive impact on your wellbeing.

Double your funds

Ask your company if they have a match-funding scheme. Essentially a company donates £1 for every £1 that you raise – who says there’s no such thing as free money!

Fifteen minutes of fame

Tell your local newspaper or radio station. This may sound a little daunting, but it’s really very simple and is a great way to raise awareness about your fundraising challenge. Local papers are often on the lookout for personal stories about their local community so you’ll be helping them out too.

Gift Aid

Money for nothing! If your supporters pay UK tax and allow us to Gift Aid their donation, the government will give us at least 25% on top of their donation – without costing anyone ANY extra. In simple terms, we receive an extra 25p for every £1 you raise. If you use an online system, this will be built into the donation process.

Talk to us

Don’t forget to tell us why you’re running to help the Royal Parks. We’re always keen to hear from our squirrels, from how your training is going to your fundraising success stories. We have our own social media channels where we’d love to share your running story – helping you to raise more funds and inspiring other squirrels. Email us now at

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