The Royal Parks is delighted to announce a five year partnership with AEG Live to produce a new event in Hyde Park from next summer.
AEG Live will work with The Royal Parks to deliver six summer concerts each year, in an exciting new format developed exclusively for Hyde Park. Details of this will be announced in the future.
Chief Executive of The Royal Parks, Linda Lennon CBE, said:
"Hyde Park has a successful track record of hosting popular large music events. The Royal Parks is excited to be working with AEG Live on developing a new innovative and exciting world class summer concert series, which will provide entertainment while minimising the impact on the park and the local community."
The partnership between The Royal Parks and AEG Live will see the two organisations work closely together to agree the final look and feel for the concerts, as well as which artists will be performing.
The income received by The Royal Parks from the concerts will be used to maintain and manage all eight Royal Parks across London.
Jay Marciano, President & CEO of AEG Europe, said:
"AEG Live is proud to be partnering with The Royal Parks in the creation of an exceptional and ground-breaking new summer festival for London. Utilising AEG's global resources and expertise in delivering similar landmark music festivals, such as the annual Coachella and Stagecoach festivals in California, this event shall set a new standard for the enjoyment of live music at this iconic location."
President, International Touring for AEG Live, Rob Hallett said:
"While Hyde Park has traditionally attracted high calibre artists, our plans for reinvigorating the venue with a fresh and innovative new event already have the artist community very excited. I look forward to bringing the world's premier headlining talent to our pioneering new London festival."
About Hyde Park and The Royal Parks:
Every year millions of Londoners and tourists visit Hyde Park, one of the capital's eight Royal Parks. Hyde Park covers 350 acres and is home to a number of famous landmarks including the Serpentine Lake, Speaker's Corner and the Diana, Princess of Wales Memorial Fountain. The Park also offers various recreational activities including open water swimming, boating, cycling, tennis and horse riding.
Hyde Park played a key role in Great Britain's busy summer, hosting a number of Diamond Jubilee celebratory events and London 2012 Olympic events.
The Royal Parks are: Bushy Park, The Green Park, Greenwich Park, Hyde Park, Kensington Gardens, The Regent's Park and Primrose Hill, Richmond Park and St James's Park. The Royal Parks also manages Victoria Tower Gardens, Brompton Cemetery, Grosvenor Square Gardens and the gardens of 10, 11 and 12 Downing Street.
For further information please visit: www.royalparks.org.uk.
For media enquiries contact: 0300 061 2128 or email@example.com.
AEG Live is the live entertainment division of AEG, one of the world's leading entertainment and sports presenters. AEG Live is dedicated to all aspects of live contemporary music performance, including concert touring, music festivals and special events. In the UK and Europe, the current and recent concert tour roster includes artists such as Bon Jovi, Justin Bieber, Jennifer Lopez and Leonard Cohen. AEG Live UK is also producing the current UK touring arena production of Jesus Christ Superstar. AEG Live produces some of the world's most famous and successful music festivals, including the critically acclaimed Coachella Valley Music & Arts Festival and Stagecoach Country Music Festival in California, the New Orleans Jazz & Heritage Festival and RockNess in Scotland. AEG Live UK owns and operates two venues in London, being the Hammersmith Apollo theatre and the IndigO2 music club.